| Title | Strengths (helpful & internal) | Weaknesses | Opportunities (helpful & external) | Threats (harmful & external) |
|---|---|---|---|---|
| Lyra SWOT 2016 |
Asset Leverage Brand Name Size Advantages Technology Unique Products Innovative Culture |
Cost Structure Weak R&D Weak Supply Chain Lack of Scale |
New Markets Emerging Markets New Products New Technology Online Market Loosening Regulations |
Bad Economy Political Risk Volatile Costs Intense Competition Volatile Currencies Intl Competition Volatile Revenue |